WORK / AUDIO TAB
To increase weekly active users by enhancing the discoverability and return engagement of audio offerings for subscribers.
I played a key role throughout the project, from defining the problem and conducting user provocations to designing, collaborating with engineers, and testing builds for quality assurance.
We observed a 5% increase in weekly active listeners, a 9% rise in weekly audio sessions, and a 7% growth in overall app weekly active users.
Users who listen to at least one article in a week on the app have 28% more total sessions-per-week than users who read at least one article in the same week.
Centralizing The New Yorker’s audio features in an easily accessible space will boost engagement among regular listeners, stimulate curiosity among readers, and cultivate new routine listeners. Simplifying the discovery and return process for audio content in the app will increase weekly active users and retention.
In the initial stages of the project, we conducted UX research to shape our packaging strategy. We presented users with three prototypes, exploring different methods of packaging audio: by mood, by length, and by topic.
With user input from the research, I had a clearer framework for design explorations.
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We assigned users tasks and observed their attempts to perform them to determine successful and unsuccessful elements.
Audio story cards should support two user needs—the primary action to play the narrated story and the secondary action to provide additional contextual information before deciding to listen.
I adjusted the designs based on the usability testing feedback and I considered stakeholder input to make further refinements.
In the development phase, I collaborated closely with engineers, walking them through design specifications, writing user stories, determining feature prioritization, and conducting visual quality assurance tests on builds before launch.
Product Designer - Charlie Carlo
Content Designer - Danielle Vargas
Design Lead - Steven Striegel
Product Manager - Shankar Ganesh
Engineers - Sawant Kumar, Arvind Pandey, Arjun Gururajan
UX Researcher - Claire Gutermuth
Editorial Collaborator - Julia Rothchild
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